Reputation as a national asset
Elevating Italy’s Global Identity
The Italia America Reputation Lab (IARL) is a 501(c)(3) nonprofit organization dedicated to promoting Italy’s cultural, institutional, and economic legacy as a strategic bridge to the United States.
ABOUT IARL
The Italia America Reputation Lab (IARL) is a 501(c)(3) nonprofit organization dedicated to promoting Italy’s cultural, institutional, and economic legacy as a strategic partner to the United States.
Recognizing reputation as a vital national asset, IARL drives global awareness through research, events, and educational initiatives that bring together institutions, businesses, and policymakers across the Atlantic.
IARL works to ensure that Italy’s identity, values, and influence are understood, appreciated, and integrated into the global conversation. Through its initiatives, the Lab strengthens the visibility of Italian excellence and fosters long-term, high-impact collaborations.

ANNUAL REPUTATION REPORT
Its flagship publication, the Annual Report, offers data-driven insights and foresight across sectors, serving as a reference for leaders navigating global change.



With a forward-looking vision, IARL continues to build networks and shape narratives that elevate Italy’s legacy and ensure its continued impact on the global stage.
Cultural Promotion
Business & Reputation
Made in Italy
Education & Dialogue
GOVERNANCE

Strategic Direction

Financial Oversight

Leadership Evaluation

Governance Standards
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